Performance Design Architecture

Lowering CPAs for E-com Brands with AI-Engineered Creatives.

Stop bleeding ad spend on creatives that blend into the feed. I engineer high-CTR visual assets that stop the scroll and drive down your acquisition costs.

Test Your Baseline
Empirical Data & Visual Audits

The Structural Teardowns

You aren't just making things "look cooler." You are applying psychological and structural rules to generate revenue.

Case Study 01

Chike Protein Iced Coffee

Control Baseline
Control Ad
AI Engineered Variant
Engineered Ad

The Move

You took a flat, text-heavy catalog shot and transformed it into a cozy, relatable morning routine. It sells a feeling, not just ingredients.

Structural Fixes

Native Platform Integration

Replaced static, banner-blindness-inducing graphics with a native UGC aesthetic to instantly bypass user ad filters.

Environmental Anchoring

Placed the product in a relatable, high-comfort environment (living room) to associate the brand with a premium daily ritual.

Reduced Cognitive Load

Stripped away overwhelming text payloads, focusing purely on the core emotional hook ("Quiet morning").

Case Study 02

Nature's Garden

Control Baseline
Control Ad
AI Engineered Variant
Engineered Ad

The Move

You replaced a cluttered, utility-focused plastic tote bag with a dynamic, on-the-go lifestyle shot against a city skyline.

Structural Fixes

Depth of Field Optimization

Replaced a flat studio background with a high-depth environmental backdrop (city skyline) to create visual dimensionality that stops the scroll.

Contextual Placement

Framed the product as an "on-the-go" urban lifestyle asset rather than a bulk grocery item, increasing perceived value.

Focal Contrast

Used the bright packaging to break the natural color palette of the city background, instantly drawing the eye to the center frame.

Case Study 03

Mighty Spark Snack Sticks

Control Baseline
Control Ad
AI Engineered Variant
Engineered Ad

The Move

You deleted a boring, coupon-style graphic and put the product directly into the context of where it is actually consumed—in a car.

Structural Fixes

Point-of-View (POV) Immersion

Shifted from a detached product render to a first-person perspective, psychologically placing the product directly in the viewer's hand.

Trigger-Based Context

Placed the product in a vehicle, directly linking the creative to the most common real-world consumption trigger (road trips and busy commutes).

High-Impact Typography

Replaced dense nutritional panels with a punchy, high-contrast text overlay ("Nashville hot. 60 calories.") designed for rapid mobile scanning.

Direct Engagement

The Creative Refresh Protocol

  • 5 custom AI-engineered creatives per month
  • Combats ad fatigue
  • Systematized A/B testing

Monthly Retainer

$250/mo flat
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